5 Ways Social Media Can Generate Leads

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Social Media Marketing: Social media marketing is basically the process of generating organic or paid traffic and people's attention through social media sites. Social media is actually a universal term for websites that will may use fundamentally different social traffic paths for attracting audiences. For instance:

Twitter is a social site designed for users to share messages less than 160 characters . Instant News Trends is a speciality.

Facebook in contrast is a fully evolved social networking site that helps you to share personalized photos, videos, animations, status updates and various other viral stuff.

LinkedIn is for Professional Networking and Employee to employer communication.

Google Plus, Pinterest , Tumblr,  Instagram and Reddit are some other social networking sites popular today,  which will help you to generate loads of traffic, given you have a functional and efficient social media marketing strategy present in your closet.

Now we will talk in detail about some of the organic/paid methods through which you can generate loads of sales and leads without much hassle :

Organic Traffic: If you want to get loads of targeted traffic for your posts, then you have to manage your posting phenomena, with a bit of intelligence and innovation. Consistently share various contests, Sales offers, One-on-one free items, daily dose of ideas and quotes, Puzzles, Festive campaigns, Stock clearance sale and all kinds of activities on your social media page, for keeping it updated and running smoothly.  

Correct Targeting Spotlight for niche Customers: Each and every campaign on facebook/instagram/pinterest must be accurately targeted to its niche clients only. Right selection of target audience can literally convert to sales, whereas if the posts reaches to even hundreds of irrelevant clients, then there is no relevant advantage/increase in sales.  

Paid Campaign: You can setup paid campaigns on Facebook/Instagram, if you are not satisfied with the organic traffic flowing in. Paid campaigns can be of multiple types : 

Facebook/Instagram Marketing: 

Post/Page Boost Campaign : You can boost your post for shares, reach and likes, which will be charged as per CPC.

Website Reach Campaign: You will be charged as per the number of visitors reaching to your web site's specified landing page. Efficient in generating quality leads.

E commerce conversion campaign: Very effective from the sales/conversions point-of-view. Can give your e-commerce portal, a booster dose of sales, if set up with right bidding amount,  target location and right audience. 

Twitter Marketing :

In-trend Campaign : You can set campaign, to get in top trends of twitter feed.

Usage of Tools: There are multiple social media tools available for the inflow of traffic/ getting your posts viral instantly/ increasing likes and shares. Some of these tools can even design fabulous graphical images without the assistance of any designer. All major tools are listed below :

Buffer  Hoot Suite                    Like4Like 
Postplanner  Antavo  Canva  
Postacumen ScreenFlow CrowdBooster

Creating Communities: Creating community pages on facebook can actually become an infallible method to boost your reach. If group is managed professionally, it will lead to inculcating 5-6 thousand group members in just a month, which helps to increase your friend list to the maximum of 5000 friends in facebook, in a very short period of time. This in-turn will result in manifold increase in your post reach, shares and likes, eventually convertiing to sales/leads.

Conclusion: Facebook, Twitter, Instagram and the rest social networking paradigm can actually become a powerful tool in increasing sales/leads, provided you proceed in the right direction with a conditioned and balanced approach. Start working on it today. In a trivial amount of time, will find that, you are a pro on the subject.       

Guest Post: This post is published by Codetoils, a SEO company in Jaipur which is also a top notch web designing and development company.