The Importance of SEO Friendly Web Design

The design of a website is one of the most important key success factors to get ranking in search engine results. For this your web design must be SEO friendly for SEO campaign. If you really want to get traffic on your site and enhance your business values then you must know the importance of SEO friendly web design. Search engine optimization is a method of improving the visibility of the website in search engines through organic search results.

Here are some important points for the web designers to build better and more effective websites in terms of functionality and crawl-ability, so that their websites can get better ranking in SERPs.

Keywords

Keywords are an important part of the content of your website and search engine optimization campaign. You must use the right keywords according to your website for getting search rankings and visibility in targeted audience. Wrong targeted keywords will drag down your website ranking in SERPs.

The process of keyword selecting:

·        Create a list of relevant keywords for your website or web page.

·        Input your selected keywords into a keyword research tool like Google Adwords Keyword Tool for better search and comparisons.

·        Finalize your targeted keyword list based on keyword research.

·        Select 3-4 most related keywords for per page and prepare them for launch.

Keyword Placement

Most of the SEO campaigns take the keywords very seriously to judge the websites. It is really important to place your keywords at the right place. Here are best places to put your keywords:

·        Title Tag

·        Meta Description and Keywords

·        H1, H2 and H3 tags

·        URLs

·        Navigation

·        Image Alt Text

·        The main website copy

·        Internal links

·        Footer links

Navigational Links

It is important to think about the linking structure for your ecommerce website. Search engine friendly navigation means your website must user friendly so that they can easily go through your all pages without any difficulty. With navigation links it becomes more helpful to indulge visitors so that you can sell your products and services better way.  Ensure that the website is simple to use so that visitor come to your page again. Use breadcrumb navigation and ensure that you use keyword phrase and keyword anchor text for linking your pages. This is helpful for your visitors as they will be able to navigate the site well and the search engine spiders will get to understand what you are offering to the market.

SEO Friendly URL Structure

You need to be very careful while making URL structure which should satisfy the need of spiders. Your website’s URL needs to be SEO friendly so that search engines can easily identify what is page about. Use targeted keywords in your URL structure but don’t over use. If you need to separate your words in your URL, make sure that you use hyphens rather than underscores.

Website Images

You need to optimize your images to achieve faster loading times and search engine visibility. Try to keep your images’ file size small so that it can easily open in mobile version and those who have slow internet connection.

Conclusion

These are the most important ways to get higher visibility in search engines. There are many SEO companies in Jaipur or elsewhere who provide highly optimized website design for your brand. Hire them for best results!