The Incredible Journey of Google Penguin Update

Penguin 1.1 on May 25, 2012

Google launched its first targeted data update after the “Penguin” algorithm update. This confirmed that penguin data was being processed outside of the main search index, same like panda data and impacted less than 0.1%.

Penguin 1.2 on October 5, 2012

Google released a minor penguin data update that impacted 0.3% of queries. This was the 3rd penguin release.

Penguin 2.0 on May 22, 2013

After 6 months, the 4th penguin data update arrived with only moderate impact and impacted 2.3% of English queries.

Penguin 2.1 on October 4, 2013

Google launched another penguin data update and it was named penguin 2.1. It was just a minor update and impacted around 1% of English queries.

Penguin 3.0 on October 17, 2014

After more than a year Google launched it’s another penguin data update. This update appeared to be smaller than expected and impacted around 1% of English queries.

Penguin 4.0 on September 23, 2016

Google announced a new Penguin major update after almost 2 years. Google Penguin 4.0 is officially part of Google’s Core Algorithm, according to an official statement given by Google on September 23, 2016.

Penguin is now real time. The “real-time feature” implies that effects of the Penguin algorithm filter, i.e. demotions and promotions of organic rankings for a website due to link spam happen faster than in the past. Every Google Penguin updates brought drastic changes in Google search results. Penguin 4.0 is the last Penguin update in history. There will be no other update.

How Penguin Algorithm Works

The Penguin algorithm is a filter that attempts to punish webmasters who deliberately try to increase their search engine rankings via manipulative link building tactics.

Reasons for Punishment

There are many reasons why your websites are penalized by Penguin updates :

·        Excessive link exchanges

·        Paid backlinks

·        Number of backlinks with keyword-rich anchor text

·        Affiliate links

·        Text advertisement that pass Page Rank

·        Low quality directory and bookmark links

·        Article marketing with over optimized anchor text links

·        Low quality guest posting campaigns

·        Hiding links in CSS and JavaScript

Identify Penguin Penalty By

·        Your website is no longer ranking for your top keywords

·        Your site traffic has fallen

·        Rankings for several keywords have suddenly drifted down many positions.

·        Your site has been de-indexed from Google’s SERPs.

Important Points About The Real Time Penguin 4.0

• Link Detox Boost is the perfect tool has been added to Penguin 4.0 to test & try link  effects and recalculating positive and negative signal on crawl.

• Google Penguin now not only affects the whole site, its impact on all levels like domains, folders, pages and also keywords.

• It will now harder to recognize small Penguin penalties in many cases.

• Since Google Penguin will be more granular, it can mean that an aggressively SEO part of a website trips the Penguin filter, while other parts are ranking fine. 

• Competitive Link Detox is used for competitive research for every main topic a site covers more important to understand different level risk standards.

• The sub-folder analysis feature of Link Detox will become one of the most popular features to diagnose and fix Penguin bases ranking issues.

• The Filter Slice Feature that Link Detox has for years will be very helpful to analyze risk per groups of keywords, groups of source domains, countries, types of links and many more.

Conclusion

Google Penguin has launched these updates for search engine rankings from bad linked websites. Penguin data updates impacted several websites so far since 2012. According to above points and Penguin update history you should improve website back links tactics and avoid low quality back-links.Every SEO company in Jaipur or elsewhere must follow the same criteria's for ranking higher into the SERP. Best of luck!